Most marketers hand off the build to a developer, and most developers hand off the strategy to a marketer. I do both — which means the landing page and the campaign driving traffic to it are designed together from day one.
On the marketing side: SEO, paid campaigns, content strategy, and analytics. On the development side: responsive front-end builds, performance tuning, and integrations that keep marketing tools talking to the site instead of fighting it.
The result for clients is fewer handoffs, faster iteration, and a site that’s built with the traffic it’s about to receive in mind.